Augmented reality (AR)can be extremely beneficial to businesses because it combines physical data and data from a digitally created world. Users perceive a reality, on which the relevant computer-generated information has been superimposed. It could be your living room populated by Disney characters or filled with 3D modeled furniture.
According to experts, AR will have a highly significant impact on marketers, and soon. Marketers will be able to take advantage of three types of AR – glasses, mobile, and body implants.
Have you seen The Minority Report with Tom Cruise? It’s a relatively old film, made back when he was still young, but it was remarkably ahead of its time, just like the Simpsons were when they predicted Trump would become President. The Minority Report featured an example of a body implant, which Cruise got, after which he could see things visible to him only. In other words, he started to live in AR.
Admittedly, body implanttechnology is still far in the future. However, glasses are not. With the creation of Google Glass, imagining glasses which deliver AR is not hard at all.
This type of AR tool already exists. Games like ‘Pokémon GO’deliver AR through a mobile device. As you look through your phone,you see an augmented version of your reality. A practical application for business would be someone scanning a grocery store aisle for AR deals using their phone. Businesses could drive their bottom line with that capability.
The main benefit for business in AR development for tablets and smartphones is that the hardware is already available. Moreover, AR is very user-friendly.
In several years, it will be possible to see how clothes look on you virtually, without having to go to the store and physically try it on. Even today, it’s possible to check if the furniture you plan on buying will fit in your living room. You don’t have to measure the length and width of your rooms – AR has made it possible with an app that you can use on Android or iPhone.
Sensory apps involving feeling, touching, and smelling will become available with future technology evolution.
Innovations offer new possibilities for many markets and industries, among them real estate, banking, health care, manufacturing, and the automobile industry. They can help you choose a new car color, for example.
Finally, AR development has implications for tourism with GPS mobile apps that can show directions to desirable destinations, provide sightseeing info, and modify museums visits by adding a layer of experience.